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Brand Photography Services

Bonjour, I'm Lucie! The creative eye behind 'Pictured by Lucie'
Based in Hamilton, Waikato, I offer commercial photography and content creation with travel and remote work available.
Whether you're showcasing food, products or people, I ensure you're seen in the best possible light.

Photography & Styling

  • Food & Product Photography
  • Personal Branding / Portraits / Headshots
  • Venue / Restaurant Photography
  • Event Photography
  • Food Styling & Prop Styling

 

Support & Editing

  • Photography Counselling & Assisting
  • Picture Editing & Retouching
  • Clear-cuts

 

Content Creation

  • Stop Motion
  • Reels / Short Videos / BTS
  • Content management
  • Recipe Development​

Food & Product / Brand Photography

Includes:

Editing, prop styling, camera & lighting standard gear, standard props & backgrounds.

Half Day

  • Up to 4 h, up to 25 edited images → $1,475*

Full Day

  • Up to 8 h, up to 50 edited images → $2,475*

Multi-Day

  • 2 Days, up to 100 edited images → $4,550*

  • 3 Days, up to 150 edited images → $6,650*

 

* Estimates - Please enquire as every project is different.

2

Production

Hourly support for things like:

  • Prop & background sourcing → $70/h

  • Baking, cooking & recipe testing/development → $70/h

  • Organising models & locations → $70/h

  • Food & Prop Styling → $100/h

  • Pack shots → $100/h

  • Art Direction & Counselling → $125/h

  • Photography Assistant → $125/h

  • Post-production → $125/h

  • Music sourcing → TBD

  • Shooting only - photo/video (depending on the project) → TBD

3

Extras

  • Short Stop-Motion or Reel (15s edited clip) → $200

  • Long Reel or Stop-Motion (up to 90s edited clip) → $400

  • Edited Image (Lightroom) → $25

  • Retouched Image (Photoshop) → $100

  • Clear Cutting (per clear-cut, not per image) → $25

  • Setting up different locations & travel → TBD

  • Rush edit/overnight/over the weekend → TBD

Estimates/rates in NZD, no GST added.
Questions? email me: picturedbylucie@gmail.com
Looking for my Product Photography & Content subscriptions?
Click here
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Let’s create standout pics for your brand!

Ready to chat?

 

Every project is unique, and I’d love to learn about yours.
Please share the details via my project brief form or send your brief by email. Happy to chat on the phone too!

Lucie did a great job with my product photos, very professional and friendly making sure customers are satisfied, great price and it was done in a very short time period. I highly recommend Lucie's services.

Neil

Product Photography & Content Subscription

Fresh, styled photography and content delivered every month. Let me handle the creative direction, save time and money, so you can keep your brand on-point and your socials active. Perfect for small teams and growing brands.

3-Month Subscription
$400/m

Refresh your library or give this service a test run. You’ll get monthly content for your products without the long-term commitment or planning.

6-Month Subscription
$350/m

Your products styled and shot monthly, no hassle and back-and-forth. See how regular content can boost your brand presence.

12-Month Subscription
$300/m

Keep your socials, website, and newsletters looking sharp all-year-long. Build your content library with fresh visuals delivered monthly.

What’s included:

  • 10 visuals each month: fresh content so you can keep your brand in front of customers.

  • Creative direction & lifestyle setups at my discretion. (feel free to provide props along your products)

  • 5 to 10 products per month -> just provide several of each flavour/kind (enquire for fewer products or large items).

  • Photos & content delivered throughout the next month (after receiving payment & products).

  • Private online gallery/folder for easy access to videos and insta/web-sized images.

  • 1 collaborative post per month (adding you as collaborator on Instagram post or reel - @Picturedbylucie page)

  • Bonus: optional collabs and brands crossovers, ideal for giveaways, reach, etc.

Latest Tips & Stories from a Commercial Photographer

FAQ

Frequently Asked Questions - Photography Services & Process

1. What types of photography do you specialise in?

I specialise in food, product, lifestyle, and brand photography, working with businesses that care about quality and connection. From styled food shoots to brand portraits and creative product imagery, I focus on visuals that speak to your ideal customer.

2. Where are you based, do you travel and work remotely?

I'm based in Hamilton, New Zealand, and yes, I travel! Whether your brand is in Waikato, Auckland, or further afield, I’m available to shoot on location or remotely. Travel fees may apply outside Hamilton.

3. How do I book a food or brand shoot with you?

Start by getting in touch via email at picturedbylucie@gmail.com or through my contact page. I’ll guide you through the process, from discussing your goals and mood-board ideas to shoot day and final delivery.

4. Do you offer packages or custom quotes?

Yes, I offer both. Many of my clients prefer custom quotes tailored to their needs, especially if they’re planning a campaign, product launch, or seasonal shoot. I also have standard packages and subscriptions available for smaller-scale projects.

5. Can you help with creative direction or styling?

Absolutely. I'm experienced in lighting, art direction, food styling, and brand storytelling, I bring more than just photography to the table. I’m happy to help refine your concept, source props, and create scroll-stopping imagery. If you already have a brief, that's super helpful, and if not, I’m happy to help you create one: Request a Project Brief Form

6. Do you work with agencies or larger brands?

Yes. I regularly work with agencies and high-end brands for national and international campaigns, providing a seamless experience from brief to delivery. I’m experienced in remote collaboration and can adapt to your internal processes.

7. Do you work with restaurants and hospitality businesses?

Yes, regularly! I offer restaurant photography packages that capture your dishes, drinks, team, and interiors. These shoots are great for updating your website, social media, or menus with fresh, professional visuals. Enquire to get pricing.

8. What should I expect from a shoot day?

Shoot days are organised but relaxed. I’ll arrive prepared with a clear plan and the gear required for the project, and I stay flexible to capture what matters most. Expect collaboration, creativity, and an eye for the little details that elevate your visuals.

9. Do you offer photography for e-commerce or product launches?

Yes. I shoot clean, consistent e-commerce photography for online stores, as well as creative campaign imagery for launches. Whether you need styled flat-lays or pack shots/white-background shots, I’ve got you covered.

10. How are the final images delivered?

You’ll receive a private online gallery where you can download the images after selecting your favourites. If your package includes a set number of edited images, you can also purchase extras.

11. Can you also create reels or short-form video content?

Yes! I offer short video and reel creation as an add-on or standalone service. These work beautifully alongside your photography to boost your brand’s online visibility and engagement. Popular content creation options include stop-motion videos and behind-the-scenes. 

12. How far in advance should I book?

I recommend booking at least 2–4 weeks in advance to secure your preferred date. For larger campaigns and shoots, more lead time is even better, it gives us time to prep, plan, and meet your deadlines. That said, don’t hesitate to ask for my availability

I can sometimes accommodate a quick turnaround depending on my schedule.

13. Can you source models or locations if needed?

Yes. I’m happy to help source models, props, or locations. Or you’re welcome to provide your own. We’ll plan it all together based on your goals and budget.

14. Do you offer retouching or editing services?

Yes, part of my training is picture editing. All final images are professionally edited, with colour correction, cropping, and attention to detail. I aim for a polished but natural look that aligns with your brand.

15. What makes it a good investment?

I blend creativity with commercial strategy, meaning every photo looks great, but also helps you reach your business goals. Clients say I bring a calm, thoughtful energy to shoots, with a sharp eye for detail, lighting and storytelling. If you're after photography that connects with your audience and aligns with your brand, let's work together.

I've worked with

My Food Bag, Fresh Start, Bargain Box, Made, Foodbox, Maison Vauron, L’Atelier du Fromage, Sky City Hamilton, Social Social, Vital Zing, Bowl & Social, Magic T, Broadsheet Media, The Green - A chef's table, Designwell, Daymark, Kohi Beach Eatery, Barre Figure, Rainger & Rolfe, Running with Scissors, Bobux, Lex Fleming Design, Le Rendez-vous crêperie, Dance Plant Collective, Bukibaby, Mara Sommer, Paris Zig Zag, Palace Scope, Le Petit Futé, Eat Burger, Mizzoni pizzeria, Karajoz coffee, The Shadow Factory, L’Authentique, Pepler’s, FOLK coffee, Communion Brewing, Alliance Française Hamilton, Alpha St Kitchen, Lovebug, Groovy Group, Epic Foods, Clean Nutrition, Dental on Mahoe, Tieke Bistro & Bar, Archgola, The Southern Tea Co, Greenstone Creek, Palate...

Get in touch

Got a project in mind? Let’s chat!

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© Pictured by Lucie - Lucie Smeriglio Photography

Commercial & Brand Photography. Lifestyle, Portrait, Product & Food Photographer based in NZ.

contact: picturedbylucie@gmail.comFAQ - T&C

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