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Behind the Lens

Pictured by Lucie, Hamilton Commercial Photographer

My focus is on creating campaign-ready content that works beautifully across every marketing channel. My style is all about purposeful light, thoughtful details, and images that feel real.

Based in Hamilton, Waikato, NZ, I’m available for remote work and travel to provide consistent, high-quality imagery for your business.​

My love for photography began in my childhood in Provence, when I borrowed my parents' camera. Years of learning, mentorship, countless moments behind the lens, and industry feedback have helped me turn this passion into my dream job!

With over twelve years of experience, I’ve refined my skills in lighting, editing, retouching, and food styling. I'll approach your project with creativity and a focus on delivering what matters most to your brand.

Lucie 'Lemon’

I had the privilege of contributing to the talented team at My Food Bag for 3.5 years, working in one of NZ's top studios:

"As one of the super-talented photographers behind our stunning food pics, Lucie ‘Lemon’ loves living out her passion everyday with the My Food Bag team. A visual storyteller at heart, she is passionate about showcasing food in the most appetising way possible. Lucie is an avid foodie too, with a love of Japanese food, 'especially sushi and sashimi with sweet soy sauce and lots of pickled ginger!'. When she’s not behind the camera, you’ll find Lucie on the dance floor doing Latin dancing and enjoying healthy food with the people she loves."

Lucie Smeriglio holding a camera, smiling, sitting on a chair in a studio with beige backdrop.
I hired Pictured by Lucie to help one of my clients in Hamilton bring their brand to life with high quality photography.
I was impressed with the level of professionalism, attention to detail, and creative ability produce stunning shots for tradies in a challenging location that matched the brief and brand perfectly.
If you or your client are looking for beautiful brand photography, Pictured by Lucie offer clear pricing, fantastic communication, approachable direction on shoot day and amazing brand photos.

Kirstin

I've worked with some of NZ's Finest
+ Inspiring Global Brands

My Food Bag, Fresh Start, Bargain Box, Made, Foodbox, Maison Vauron, L’Atelier du Fromage, Sky City Hamilton, Social Social, Vital Zing, Bowl & Social, Magic T, Broadsheet Media, The Green - A chef's table, Designwell, Daymark, Kohi Beach Eatery, Barre Figure, Rainger & Rolfe, Running with Scissors, Bobux, Lex Fleming Design, Le Rendez-vous crêperie, Dance Plant Collective, Kohl Tyler, Harry McAlpine, Bukibaby, Daniel Garcia Photographe, Mara Sommer, Paris Zig Zag, Palace Scope, Le Petit Futé, Eat Burger, Mizzoni pizzeria, Karajoz coffee, The Shadow Factory, L’Authentique, Pepler’s, FOLK coffee, Communion Brewing, Alliance Française Hamilton, Alpha St Kitchen, Lovebug, Groovy Group, Epic Foods, Clean Nutrition, Dental on Mahoe, Tieke Bistro & Bar, Archgola, The Southern Tea Co, Greenstone Creek, Palate, The Good George, About You Gift Box, Hamilton Hotel, BodyiQ, Neo, Gilmour Studios, Hello Stranger, Prolife Foods, Haddrell's of Cambridge, Table Talks, NZ Hospo Awards, DTM, FaceStuff, Kind Design, Method Building Inspections, The Smoke Shed...

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Film Photography

Available now

I’ve been quietly playing with film again, and I’m hooked. The textures, the tones, the anticipation... it all feels so special.

You can now add film photography to your session. I can’t wait to bring this timeless look to the final product!

@picturedbylucie

FAQ

What types of photography do you specialise in?

I specialise in food, product, lifestyle, and brand photography, working with businesses that care about quality and connection. From styled food shoots to brand portraits and creative product imagery, I focus on visuals that speak to your ideal customer.

 

Where are you based, do you travel or work remotely?

I'm based in Hamilton, New Zealand, and yes, I travel! Whether your business is in Waikato or further afield, I’m available to shoot on location or remotely. Travel fees may apply outside Hamilton.

 

How do I book a photography session with you?

Start by getting in touch through my contact page, book a complimentary call and I’ll guide you through the process, from discussing your goals and mood-board ideas to shoot day and final delivery.​

 

Can you help with creative direction or styling?

Absolutely. I'm experienced in lighting, art direction, food styling, and brand storytelling, I bring more than just photography to the table. I’m happy to help refine your concept, source props, and create scroll-stopping imagery. If you already have a brief, that's super helpful, and if not, I’m happy to help you create one!

 

Do you work with agencies?

Yes. I regularly work with agencies and high-end brands for national and international campaigns, providing a seamless experience from brief to delivery. I’m experienced in remote collaboration and can adapt to your processes.

 

Do you work with restaurants & hospitality brands?

Yes, regularly! I offer restaurant photography sessions that capture your dishes, drinks, team, and interiors. These sessions are great for updating your website, social media, or menus with fresh, professional visuals.

 

What should we expect from a photo session?

Sessions are organised but relaxed. I’ll arrive prepared with a clear plan and the gear required for the project, and I stay flexible to capture what matters most. Expect collaboration, creativity, and an eye for the little details that elevate your visuals.

 

Do you offer photography for e-commerce?

Yes. I capture clean, consistent e-commerce photography for online stores, as well as creative campaign imagery for launches. Whether you need styled flat-lays or pack shots for your products, I’ve got you covered.

 

How are the final images delivered?

You’ll receive a private online gallery where you can download the images after selecting your favourites. If your session includes a set number of edited images, you can also purchase extras.

 

Can you also create reels or short-form video content?

Yes! I offer short video and reel creation as an add-on service. These work beautifully alongside your photography to boost your brand’s online visibility and engagement. Popular content creation options include stop-motion videos and behind-the-scenes. 

 

How far in advance should I book?

I recommend booking at least 2 weeks in advance to secure your preferred date. For larger campaigns and sessions, more lead time is even better, it gives us time to prep, plan, and meet your deadlines. That said, don’t hesitate to ask for my availability. I can sometimes accommodate a quick turnaround depending on my schedule.​

 

Can you source models or locations if needed?

Yes. I’m happy to help source talent/models, props, backdrops or locations. Or you’re welcome to provide your own. We’ll plan it all together based on your goals and budget.

 

Do you offer retouching or editing services?

Yes, part of my training is picture editing. All final images are professionally edited, with colour correction, cropping, and attention to detail. I aim for a polished but natural look that aligns with your brand.

 

What make your services a good investment?

I blend creativity with commercial strategy, meaning every photo looks great, but also helps you reach your business goals. Clients say I bring a calm, thoughtful energy to sessions, with a sharp eye for detail, lighting and storytelling. If you're after photography that connects with your audience and aligns with your brand, let's work together.

Get in touch

Got a project in mind? Let’s chat!

Lucie Smeriglio Photography - Pictured by Lucie's logo

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© Pictured by Lucie - Lucie Smeriglio Photography

Commercial & Brand Photography. Lifestyle, Product & Food Photographer based in NZ.
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