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Heart-healthy ingredients flatlay by Hamilton photographer Lucie Smeriglio, featuring Mediterranean-inspired elements.

Photography for your brand's success

Commercial & Brand Photography
Hi, I’m Lucie, the creative eye behind Pictured by Lucie, specialising in food & product photography. Based in Hamilton (Waikato, NZ) and available for remote work, I capture the essence of your brand through captivating visuals. My love for food and creativity drives me to produce eye-catching images that resonate with customers and elevate your brand. From mouth-watering food photography to engaging product shots and lifestyle imagery, I ensure your business shines. I also offer short videos and reels that strengthen your brand’s identity. If you’re seeking a photographer, I’m here to bring your vision to life.

Flatlay of fresh vegetables arranged in the shape of a heart, featuring vibrant greens, tomatoes, carrots, peppers and a bunch more.

Lifestyle photoshoot featuring Pepler's products alongside beautifully arranged food and drinks, captured in bright lighting with a classy, sophisticated vibe.

Close-up of a pizza with wood-fired char marks on the crust, topped with peri peri sauce, set on a rustic brown wood table.

Person cutting pumpkin bread on a wooden board atop a marble tabletop, wearing a linen apron, with a monstera leaf peeking in the background.

Haute cuisine dish presented elegantly on a plate at MADE, The Green restaurant in Hamilton, showcasing an exceptional dining experience.

Cherry Vital Zing product held in a fun way, on a bright pink background.

Hand pouring caramel sauce over a date cake and ice cream, with a coffee cup featured in the scene.

Portrait of My Food Bag chef Amber at the Fresh Start breakfast wellness event at Sala Studio in Auckland, candidly smiling while holding a merch tote bag.

Group of ladies practicing yoga together at the Fresh Start breakfast wellness event, held at Sala Studio in Auckland, with a focus on harmony and wellness.

Instructor at the Fresh Start breakfast wellness event at Sala Studio in Auckland, laughing joyfully as she puts on a branded beige cap.

View of the front of Kohi Beach Café through tropical plant leaves, showcasing customers sitting outside and enjoying their time.

Styled non-alcoholic cocktail featuring Seedlip 'gin' bottles, fresh ginger, cranberries, lemon, and decorative flowers in the background.

Portrait of Chef Gareth Stewart from Euro Restaurant (Auckland) holding his signature salmon dish, showcasing his culinary expertise.

Donuts presented three ways on a dark photography setup, with powdered sugar and sesame being sprinkled on top for an elegant touch.

Chopstick holding a dumpling over a spread of plates, salad, and sauce, with beers and a takeout vibe, set against a backdrop of a plant.

Hand pouring milk or cream over iced coffee, with the glass showing the swirling mix of the two liquids.

Mediterranean-style flatlay featuring a variety of fresh and cooked ingredients, both plated and scattered across the surface.

Get in touch

Got a project in mind? Let’s chat!

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