Two FaceStuff cleansers laying in blue water and bath bubbles.

Heart-healthy ingredients flatlay by Hamilton photographer Lucie Smeriglio, featuring Mediterranean-inspired elements.

Pictured by Lucie

Visual partner for agencies & brands

Commercial & Brand Photographer specialising in lifestyle, food and product photography for brands across New Zealand and beyond. Based in Hamilton and available for remote work, I create visuals that connect with your audience, earn trust and show the value of your business.

Get in touch

Brand & Commercial Photography Services

For you if you're... building your visual library, re-branding, refreshing your marketing, updating your website or launching your next campaign. You’ll work with a photographer who gets what your business needs, create consistent content and makes the whole process easy.

Food, Product & Lifestyle Photography

Purposeful photography helping your business communicate quality and showcase your products, people and brand in a way that builds trust, and supports your marketing.

Food Styling
& Prop Styling

Every styling choice has a purpose. From props and surfaces to colours and composition, I create scenes that help customers connect with your products before they've even tried them.

Content Creation,
Reels & Stop-Motion

Showing up with video content is a non-negotiable these days... Let me help you create delicious content that works beautifully along your photography and strengthen your brand with trust.

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Film Photography

Available now

I’ve been quietly playing with film again, and I’m hooked. The textures, the tones, the anticipation... it all feels so special.

You can now add film photography to your session. I can’t wait to bring this timeless look to your shoot.

Enquire now

So grateful for 5-star-reviews 🤩

+ some of my work with Good George @goodgeorgebeer 🫶❤️🙌

#waikatobusiness #nzbrand #nzproducts #waikatophotographer #nzdrinks

My Photographer Love Language - Food Edition 🤌

What would be yours?!
Let me know below!

#foodphotography #foodphotographers #lovelanguage #foodphotographer #nzfoodphotographer

Question… when do you think Christmas photos are actually taken?

Most people guess October
But actually? It’s usually somewhere between July and September.

It feels early…until you remember editing, marketing, website, social media, print deadlines and shipping need to happen!

Right now is when businesses are:
-designing packaging and offers
-planning gift boxes
-organising holiday menus
-booking photography and content

So yes, Xmas is ONLY 5 months away!!

But first, happy International Lamington Day !

And tell me: what’s your favourite lamington?
-Raspberry 🍓
-Chocolate 🍫
-Both combined 🤤

My Food Bag Xmas recipe image from my archives
#lamington #xmasdessert #foodphotography #nzphotographer #nzbusiness

People eat with their eyes long before they read your menu.

One of my recent shoots was with Tieke Bistro & Bar, and like every hospitality shoot, the goal was about so much more than photographing food.

It was about capturing the experience.

The warm fire from the outdoor chimney. The surroundings & the vibes. The little details that make someone think, "We should book a table there."

When someone lands on your website or Instagram, they're asking themselves questions like:

• What's the food like?
• Does it feel welcoming?
• Is it somewhere I'd celebrate a special occasion?
• Can I picture myself there?

Great hospitality photography answers those questions before a customer even checks your menu.

Because you're not just selling a meal.

You're selling the experience people will remember.

Swipe through for a few favourites from my last shoot with @tiekebistroandbar

.

#nzhospitality #waikatofood #restaurantphotography #waikatophotographer #foodphotographer #nzfoodphotographer #waikatobusiness #foodiesofnz #hamiltonnz #nzfoodie #hospitalityphotography

My wallet won this round! 💰

Meet my new piece of gear: the dji mic mini 2

Could I have bought a pricier one ? Sure

Would I rather save the difference and spend it on my next getaway? Absolutely 💯

Now let’s see if it lives up to the hype!

Looking forward to using it for content creation and short form videos.

What’s one budget purchase you’ve never regretted?

#djimicmini2 #unboxing #waikatobusiness #asmrunboxing #nzphotographer

“I’m a Photographer
But I’m also…”
Food edition 🤌😄

Photos from our iPhone camera rolls…
💡 If you just type “food” or “drink” or “restaurant” in the search bar you can instantly find all your food related memories 🥰 it simply made me happy looking back at all the photos where I’m in my happy place… 😊

Pictured by Lucie, Hamilton NZ Photographer
#waikatobusiness #nzphotographer #frenchphotographer #waikatophotographer #nzfoodie

It's Eat Your Veggies Day so thought I'd share a bit of inspo: yum recipes using pumpkin 😋

1. Gemma's Pumpkin risoni risottos
2. Amber's Pumpkin rosemary focaccia
3. Jessie's Pumpkin & Walnut Arancini with Pecorino & Marinara Sauce
4. Ary's best pumpkin bread
5. Ary's Baked Stroganoff Rice with pickled beets & chive sour cream

6. Pumpkin risoni risotto with basil pesto and goats cheese
7. Pumpkin risoni risotto with garlic prawns and capers

Shot a few years back at My Food Bag

What’s your go-to veggie recipe?

#nzphotographer #WaikatoPhotographer #nzphotographers #nzfoodies #nzfoodphotographer

The clear tray trick… but I just used a small thrifted platter instead 😁

BTS from skincare product photography session for @facestuff.co

#productphotographytricks #nzproducts #nzproductphotographer #waikatophotographer #productshoot

Did you know I also do this?

Staff portraits, headshots, team photos…

➡️ Enquire via my contact page [link in bio]

Dental on Mahoe in Te Awamutu needed staff photos for their new website, so I took my gear to their dental clinic and they got their shots back the next day. 🙌

The team is so lovely and friendly, I’m looking forward to the next round 😀

.

#waikatobusiness #teawamutu #waikatophotographer #waikatostory #hamiltonnzphotographer

Did I miss something?! 👀
Let me know in the comments👇

Also…
Can we be friends? 🤗😄

#photographers #creatives #nzphotographer #waikatophotographer #photographerlove

Enjoy every moment❣️

#nzmum #nzmums #nzmumsinbusiness #babysteps #kiwi

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