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Helping growing brands create the visuals they need to launch, market and grow with confidence.

I hired Pictured by Lucie to help one of my clients in Hamilton bring their brand to life with high quality photography.
I was impressed with the level of professionalism, attention to detail, and creative ability produce stunning shots for tradies in a challenging location that matched the brief and brand perfectly.
If you or your client are looking for beautiful brand photography, Pictured by Lucie offer clear pricing, fantastic communication, approachable direction on shoot day and amazing brand photos.

Kirstin

Brand & Commercial Photography Services, Hamilton, Waikato, NZ

Bonjour, I'm Lucie! The creative eye behind 'Pictured by Lucie'
Based in Hamilton, Waikato, I offer brand/commercial photography services and content creation with travel and remote work available.
Whether you're showcasing food, products or people, I ensure you're seen in the best possible light.

Photography & Styling

  • Food & Product Photography

  • Personal Branding / Portraits / Headshots

  • Venue / Restaurant Photography

  • Event Photography

  • Food Styling & Prop Styling

 

Support & Editing

  • Photography Counselling & Assisting:

  • Photography Assistant

  • Art Direction

  • Picture Editing & Retouching

  • Pack Shots & Clear-cuts

 

Content Creation

  • Stop Motion

  • Reels / Short Videos / BTS (Behind-The-Scenes)

  • Content Management (Social Media)

  • Recipe Development​

Investment Guide

Commercial Photography & Edit

Rates are outlined below and include:

Camera/lighting standard gear, prop styling, standard background, com & licence.

  • Full Day Session: Up to 8 h → $1,450*

  • Six Hour session: Up to 6 h → $1,200*

  • Half Day Session: Up to 4 h → $950*

  • Two Hour Session: Up to 2 h → $700*

 

Final Images:​​

  • 5 edited images ($50/image)  $250

  • 10 edited images ($40/image)  $400

  • 20 edited images ($35/image)  → $700

  • 50 edited images ($25/image)  → $1,250

  • More/All edited images/Light edit → Enquire

Investment e.g:

Full Day Session + 50 edited images → $2,700

Half Day Session + 20 edited images → $1,650

2

Production Rates

Production Costs & Hourly Support:

  • Retouched Image (Photoshop) → $50

  • Prop & Background Sourcing → $70/h

  • Baking, Cooking & Recipe Testing/Development → $70/h

  • Organising Models & Locations → $70/h

  • Food & Prop Styling → $100/h

  • Pack Shots → $100/h

  • Art Direction & Counselling → $125/h

  • Photography Assisting → Enquire

  • Music Sourcing → Enquire

  • Shooting Only/Shooting Video (depends on the project) → Enquire

  • Clear Cutting (per clear-cut, not per image) → $25

  • Setting up different locations → Enquire

  • Travel outside of Hamilton City → $1.5/km

  • Rush Edit (overnight/over the weekend) → $250

  • Any work required on the week-end → $250

3

Add-ons to your Session

  • Short Reel (15-20s edited clip) → $200

  • Long Reel (up to 60s edited clip) → $400

  • Rounds of Revision → $125/h

  • Stop-Motion → $65

  • Second Shooter or Photography Assistant → Enquire

  • Studio & Gear Hire → Enquire

  • Content Management → Enquire

  • Film Photography → Enquire

  • Nails → $65

Estimates/rates in NZD, no GST added.

Looking for my Product Photography & Content subscriptions?

Click here

For my Personal Branding Photography Collections, click here

For my Headshot Photography Services, click here

For my Event Photography Offers, click here

Let's create campaign-ready content that works across all your marketing channels.

Every project is unique, and I’d love to learn all about yours.
Schedule a call to chat about it (approx. 15min).

Product Photography Content Subscription

Fresh, styled photography and content delivered every month. Let me handle the creative direction and production, save time and money, so you can keep your brand on-point and your socials active. Perfect for small teams and growing brands.

3-Month Subscription
$500/m

Refresh your library or give this service a test run. You’ll get monthly content for your products without the long-term commitment or planning.

6-Month Subscription
$400/m

Your products styled and shot monthly, no hassle and back-and-forth. See how regular content can boost your brand presence.

12-Month Subscription
$300/m

Keep your socials, website, and newsletters looking sharp all-year-long. Build your content library with fresh visuals delivered monthly.

Every Product Photography Content Subscription includes:

  • 10 visuals each month: fresh content including one short form video, so you can keep your brand in front of customers.

  • Creative direction & lifestyle setups at my discretion (feel free to provide props and ingredients along your products).

  • From 5 products per month - just provide several of each flavour/kind (enquire for fewer products or large items).

  • Photos & content delivered throughout the next month (after receiving payment & products).

  • Online gallery for easy access to videos and insta/web-sized images.

  • 1 collaborative post per month (adding you as collaborator on Instagram post or reel - @Picturedbylucie page).

  • Bonus: optional collabs and brands crossovers, ideal for giveaways, reach, etc.

Personal Branding & Brand Photography

A mix of headshots, lifestyle images, and personal branding imagery.
Ideal for businesses, entrepreneurs, or personal brands.

PBLL2263-Method-Photography-Hamilton-Waikato-Photographer-Pictured-by-Lucie.jpg

50 Edited Images (Half Day)
$1,900

35 Edited Images (2 to 3-Hour)
$1,500

20 Edited Images (1 to 2-Hour)
$900

5 Edited Images (up to 1-Hour)
$500

Every Brand Session includes:

  • ​Pre-shoot consultation to understand the brand and goals.

  • Location(s) of your choice.

  • Online proofing gallery within 5 business days

  • Easy image selection and favourites collections

  • Professional skin retouching and editing

  • High-resolution and web-ready image downloads

  • Option to purchase additional edited images

  • Expert posing direction

  • What to Wear Guide and preparation tips

  • Rush delivery available (additional fee)

  • AI-powered face and keyword search in your gallery

Lifestyle Portraits & Corporate Headshots

Professional headshot photography in Hamilton, creating natural portraits for businesses, teams and individuals. Designed to capture your personality while creating a polished, professional first impression.

Comprehensive Session
$800

10 Final Images of your choice

up to 45 Minute Session

up to 3 locations/3 backdrops

unlimited wardrobe changes

up to 10 people

Standard Session
$600

6 Final Images of your choice

up to 30 Minute Session

up 2 locations/2 backdrops

up to 2 outfit changes

up to 6 people

Express Headshots
$350

3 Final Images of your choice

15 Minute Session

1 location/1 backdrop

1 outfit

up to 3 people

Every Headshot Session includes:

  • Online proofing gallery within 5 business days

  • Easy image selection and favourites collections

  • Professional skin retouching and editing

  • High-resolution and web-ready image downloads

  • Option to purchase additional edited images

  • Transparent PNG files (white backdrop sessions only)

  • Expert posing direction for natural, confident portraits

  • What to Wear Guide and preparation tips

  • Rush delivery available (additional fee)

  • AI-powered face and keyword search in your gallery

Event Photography

Authentic event photography that documents every important moment, from guest interactions and keynote speakers to behind-the-scenes details. Perfect for corporate events, brand activations, launches, conferences, and special occasions across Hamilton, Waikato, and New Zealand.

3-Hour Coverage
Entire Gallery
$1,000

Ideal for larger events. You'll receive a complete visual story to use across all your marketing, social media, PR, and future promotions.

2-Hour Coverage
Entire Gallery
$700

A great option for events with multiple activities or speakers. From guest arrivals to candid interactions and branded moments.

1-Hour Coverage
Entire Gallery
$500

Perfect for smaller events, launches, networking sessions, and team gatherings. Capture the key moments and atmosphere of your event.

What’s included:

  • Experienced photographer covering the event (please enquire for second shooter or additional coverage).

  • All photos from the event (light edit).

  • Photos delivered promptly within 3 business days.

  • Online gallery for easy access, sharing and downloads to instagram/web-sized images.

Complimentary Call

Let's chat about your project!

I've worked with some of NZ's Finest
+ Inspiring Global Brands

My Food Bag, Fresh Start, Bargain Box, Made, Foodbox, Maison Vauron, L’Atelier du Fromage, Sky City Hamilton, Social Social, Vital Zing, Bowl & Social, Magic T, Broadsheet Media, The Green - A chef's table, Designwell, Daymark, Kohi Beach Eatery, Barre Figure, Rainger & Rolfe, Running with Scissors, Bobux, Lex Fleming Design, Le Rendez-vous crêperie, Dance Plant Collective, Kohl Tyler, Harry McAlpine, Bukibaby, Daniel Garcia Photographe, Mara Sommer, Paris Zig Zag, Palace Scope, Le Petit Futé, Eat Burger, Mizzoni pizzeria, Karajoz coffee, The Shadow Factory, L’Authentique, Pepler’s, FOLK coffee, Communion Brewing, Alliance Française Hamilton, Alpha St Kitchen, Lovebug, Groovy Group, Epic Foods, Clean Nutrition, Dental on Mahoe, Tieke Bistro & Bar, Archgola, The Southern Tea Co, Greenstone Creek, Palate, The Good George, About You Gift Box, Hamilton Hotel, BodyiQ, Neo, Gilmour Studios, Hello Stranger, Prolife Foods, Haddrell's of Cambridge, Table Talks, NZ Hospo Awards, DTM, FaceStuff, Kind Design, Method Building Inspections, The Smoke Shed...

FAQ

What types of photography do you specialise in?

I specialise in food, product, lifestyle, and brand photography, working with businesses that care about quality and connection. From styled food shoots to brand portraits and creative product imagery, I focus on visuals that speak to your ideal customer.

Where are you based, do you travel or work remotely?

I'm based in Hamilton, New Zealand, and yes, I travel! Whether your business is in Waikato or further afield, I’m available to shoot on location or remotely. Travel fees may apply outside Hamilton.

How do I book a photography session with you?

Start by getting in touch through my contact page, book a complimentary call and I’ll guide you through the process, from discussing your goals and mood-board ideas to shoot day and final delivery.​

Can you help with creative direction or styling?

Absolutely. I'm experienced in lighting, art direction, food styling, and brand storytelling, I bring more than just photography to the table. I’m happy to help refine your concept, source props, and create scroll-stopping imagery. If you already have a brief, that's super helpful, and if not, I’m happy to help you create one!

Do you work with agencies?

Yes. I regularly work with agencies and high-end brands for national and international campaigns, providing a seamless experience from brief to delivery. I’m experienced in remote collaboration and can adapt to your processes.

Do you work with restaurants & hospitality brands?

Yes, regularly! I offer restaurant photography sessions that capture your dishes, drinks, team, and interiors. These sessions are great for updating your website, social media, or menus with fresh, professional visuals.

What should we expect from a photo session?

Sessions are organised but relaxed. I’ll arrive prepared with a clear plan and the gear required for the project, and I stay flexible to capture what matters most. Expect collaboration, creativity, and an eye for the little details that elevate your visuals.

Do you offer photography for e-commerce?

Yes. I capture clean, consistent e-commerce photography for online stores, as well as creative campaign imagery for launches. Whether you need styled flat-lays or pack shots for your products, I’ve got you covered.

How are the final images delivered?

You’ll receive a private online gallery where you can download the images after selecting your favourites. If your session includes a set number of edited images, you can also purchase extras.

Can you also create reels or short-form video content?

Yes! I offer short video and reel creation as an add-on service. These work beautifully alongside your photography to boost your brand’s online visibility and engagement. Popular content creation options include stop-motion videos and behind-the-scenes. 

How far in advance should I book?

I recommend booking at least 2 weeks in advance to secure your preferred date. For larger campaigns and sessions, more lead time is even better, it gives us time to prep, plan, and meet your deadlines. That said, don’t hesitate to ask for my availability. I can sometimes accommodate a quick turnaround depending on my schedule.​

Can you source models or locations if needed?

Yes. I’m happy to help source models, props, or locations. Or you’re welcome to provide your own. We’ll plan it all together based on your goals and budget.

Do you offer retouching or editing services?

Yes, part of my training is picture editing. All final images are professionally edited, with colour correction, cropping, and attention to detail. I aim for a polished but natural look that aligns with your brand.

What make your services a good investment?

I blend creativity with commercial strategy, meaning every photo looks great, but also helps you reach your business goals. Clients say I bring a calm, thoughtful energy to sessions, with a sharp eye for detail, lighting and storytelling. If you're after photography that connects with your audience and aligns with your brand, let's work together.

Complimentary Call

Let's chat about your project!

Lucie Smeriglio Photography - Pictured by Lucie's logo

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© Pictured by Lucie - Lucie Smeriglio Photography

Commercial & Brand Photography. Lifestyle, Product & Food Photographer based in NZ.
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