Vital Zing Product Photography: Playful Lifestyle Content with a Summer Feel

Looking back on this vibrant summer shoot for Vital Zing still makes me smile. We set out to capture their full product suite, from Water Drops and Milk Drops to Soda Drops in a way that felt colourful, playful, and portable. The goal was to produce high-quality product and lifestyle photography for their website, social, and brand library. Here’s how we brought that vision to life.

Strong colours, natural light, and a focus on everyday use, this shoot for Vital Zing was designed to feel fresh, fun, and relatable.

Vital Zing wanted to update their image library with bright, clean lifestyle photography that showcased their full product range. Each scene was planned around key brand values: portability, natural hydration, and sugar-free goodness. We didn’t need to travel far: summer came to us in styled locations that told the story just right.

Creative Goals for the Shoot

The brief was clear:

✔️ Photograph their full product suite, including Water Drops, Soda Drops, and Milk Drops

✔️ Capture the portable nature of the products and include kids

✔️ Highlight summer use: at the beach, in the park, on picnics or poolside

✔️ Include a plain background for the Milk Drops range

✔️ Hero each product clearly, using mostly natural light and real-life setups

The content needed to feel fun, approachable, and colourful with a strong summer lifestyle aesthetic.

Product Photography Across Key Summer Scenes

We mapped out four main types of content:

💦 Soda Drops on the Go

For flavours like Ginger Beer and Cola, we set up relaxed picnic scenes with colourful glassware, carafes, and sparkling water. One key shot involved drops being added to drinks: the healthy alternative to traditional fizzy options.

🧃 Milk & Lemonade Drops for Kids

The brief called for fun, playful scenes that kids could relate to. Natural light and bright colours made these shots pop.

🏝️ Hydration at the Beach (Staged)

We styled a beachy setup without needing to actually travel to one... think beach towels, fresh fruits, and coloured reusable glasses. These shots gave off serious summer vibes while keeping things clean and easy to shoot.

📸 Product in Use

We showed the products being used: drops added to drinks, bottles packed in bags, or sitting on a picnic rug. These shots focused on portability and real-world use while keeping the product front and centre.

🎨 In-Studio Shots for Bright, Colourful Content

To add more versatility to the image library, we also created a studio-based setup featuring a child engaging with the Milk Drops. We focused on simple, joyful expressions. These images are perfect for social or email marketing where a clean, distraction-free look is needed.

Everything about this shoot reflected what Vital Zing stands for: hydration that’s fun, easy, and better for you. The colour, sunlight, and playful setups created an image library that now supports their social channels and lifestyle content needs.

Thanks again to the Vital Zing team for trusting me and letting me bring their summer vision to life.

Need lifestyle product photography with personality? Let’s chat. 📩 picturedbylucie@gmail.com

Pictured by Lucie – Product & lifestyle photography for food, drinks, and wellness brands across Hamilton, Waikato & beyond.

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