Clean Nutrition Photoshoot: Lifestyle Product Photography That Packs a Punch
- Lucie Smeriglio
- Jun 9
- 2 min read
Clean Nutrition Product Photography: From Gym Scenes to Lifestyle Moments
We shot in a sports-style gym space with soft shadows and a modern, slightly gritty feel...
Strong visuals, strong product
A clear direction, and a focus on health and lifestyle, this shoot for Clean Nutrition hits all the sweet spots.
Clean Nutrition recently reached out to refresh their brand imagery with photography that feels clean, energetic, and aligned with their values. The goal was to create a suite of high-quality product and lifestyle photos to support their website update, marketing materials, and social content.
What the shoot needed to cover:
✔️ Their full range, from protein powders and Electrolytes to Protein Plus snack bars
✔️ Real-life use, both indoors (gym) and outdoors
✔️ A clean, modern, high-impact aesthetic to match their brand
Key scenes we created:
🏋️♀️ Gym lifestyle
We shot in a sports-style gym space with soft shadows and a modern, slightly gritty feel. The focus? Showing the products in use while keeping things authentic, active, and dynamic. We went with mid-tight frames to make the models and packaging pop without losing the gym vibe in the background.
📦 In-use closeups
These shots were all about the details. We captured hands scooping powders into shakers, and close crops on the packaging while it’s being used, making the product the hero, and giving their audience a real sense of how it fits into daily routines.
☀️ Outdoor action
To bring in some freshness and natural energy, we took things outside. Using low angles and natural sunlight, we made the most of blue skies and clean backdrops to highlight the product’s health-forward benefits. These images give that ‘clean living’ feel without being overly styled.
🖼️ Main banner
For the homepage banner, we kept it bright and neutral with a plain background that could easily be swapped in post. Big smiles, clear product display, and a layout designed to leave space for web text overlays, ticking all the boxes for a strong e-comm first impression.
From perfecting angles for the hero image to capturing a bite mid-chew, every detail was considered to reflect Clean Nutrition’s mission: premium nutrition that won’t cost the planet.
Big shoutout to the Clean Nutrition team for their clear brief and collaborative energy, always a pleasure working with brands who care about the details as much as I do.
Need fresh, lifestyle-focused content for your products?
Let’s plan something great for your brand:
Pictured by Lucie – Product & lifestyle photography for food, drinks, and wellness brands across Hamilton, Waikato & beyond.
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