Cosy Up: Winter Product & Food Photography for Pepler’s Fine Foods
- Lucie Smeriglio
- Jul 9
- 2 min read
Updated: Jul 28
Winter is the season of slow-cooked meals, rich flavours, and gathering close by the fire. For our latest seasonal content shoot with Pepler’s Fine Foods, we set out to capture that same feeling through carefully styled imagery. From golden lighting to rustic props and hearty dishes, this winter food photography session brings warmth, depth, and a touch of indulgence to their product range, just in time for the cooler months.
Bringing Winter to Life Through the Lens
This shoot wasn’t just about showing food, it was about making people feel something (comfort, nostalgia, and the pleasure of real, honest flavour). Every frame was created to reflect the season, the brand, and the experience of using Pepler’s products.
Setting the Scene: Rustic & Real
The shoot was styled to feel like a winter afternoon at home: think firelight, aged wood, and textural layers that bring depth and richness to every shot. It helped ground the products in a setting that’s familiar, but aspirational.
Food That Warms From the Inside Out
We paired Pepler’s sauces, dressings, and chutneys with heartwarming seasonal dishes: roasted meats, winter vegetables, cheese bakes, and fresh crusty bread. The kind of food you want to linger over when it’s cold outside.
Lighting the Mood
Winter food photography calls for softness and warmth. We used directional natural-style lighting to recreate that late-afternoon glow, with shadows that add mood and contrast, bringing out the steam, shine, and texture that make food feel real and inviting.
Every Detail Counts
From cast iron cookware to linens and fresh herbs, we used props that reinforce Pepler’s brand: approachable, handcrafted, and full of flavour. A drizzle here, a sprinkle there: just enough movement and mess to make it feel natural, not staged.
A Versatile Library of Visuals
The final gallery included:
An overhead (top-down)/Flat lay shot
Fireside lifestyle shots for campaign use
Tight crops that lead the eyes to the product
Brand-forward images
Everything was designed to give Pepler’s maximum flexibility across platforms while maintaining brand consistency.
Why Seasonal Shoots Matter
Seasonal photography creates relevance and emotional connection. When your audience is thinking about warming meals, gifting ideas, or winter rituals, your content should match their mindset. Whether you're a food brand, restaurant, or hospitality venue, investing in winter content helps you show up when it counts.
This Pepler’s winter product photography is a reminder that the right visuals do more than look beautiful, they support your brand, tell your story, and inspire action. Thanks to The Collective Agency and Pepler's teams for being super stars every time we work together!
If you're looking to create timeless seasonal content with a commercial edge, I’d love to collaborate. Get in touch to plan your next food or product shoot: picturedbylucie@gmail.com
Pictured by Lucie – Product & lifestyle photography for food, drinks, and wellness brands across Hamilton, Waikato & beyond.
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